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100 years after the creation of their well-known “Agua de Colonia Concentrada”, the company Alvarez Gómez presents BARBERIA, a new range of products specific for men, in a concept that is perfectly balanced between classic and modern.
This new range has been created in response to the growing trends in usage and loyalty to the tradictional Alvarez Gómez fragrance among male consumers who are also demanding specific items to satisfy their daily needs in skin and hair care, expressly highlighting shaving and after-shave products.
In recognition to the origianl brand´s values of tradition, quality and care, this new BARBERIA range is aimed to men that loves custom made products with effective skincare formulas, delightful textures within easy to use bottles.
BARBERIA range is a perfect balance between classic and modern. A brand suitable for men of all ages who enjoy with the art of traditional shaving.

100 years after the creation of their well-known “Agua de Colonia Concentrada”, the company Alvarez Gómez presents BARBERIA, a new range of products specific for men, in a concept that is perfectly balanced between classic and modern.
This new range has been created in response to the growing trends in usage and loyalty to the tradictional Alvarez Gómez fragrance among male consumers who are also demanding specific items to satisfy their daily needs in skin and hair care, expressly highlighting shaving and after-shave products.
In recognition to the origianl brand´s values of tradition, quality and care, this new BARBERIA range is aimed to men that loves custom made products with effective skincare formulas, delightful textures within easy to use bottles.
BARBERIA range is a perfect balance between classic and modern. A brand suitable for men of all ages who enjoy with the art of traditional shaving.